They seem to be following the same path that was used with the Altec name where they are attaching the JBL name with lower end products, headphones, Bluetooth speakers, ear buds. I remember when we were issued new notebook computers with "Altec" built in speakers one of the issued computers was damaged and the speakers were some tiny Chinese speakers, hardly Altec. ....................... A quote for a pair of $29.00 headphones: The Tune 510BT wireless headphones feature renowned JBL Pure Bass sound, which can be found in the most famous venues all around the world.