Hi Rob,
That’s funny.
My post needs to be read coherently and then related to the links. I’m not taking sides. I am providing clarity on where this online nonsense by Popup YouTubers is going.
The short version is don’t watch it. These people are what are called online influencers. They are blow flys. They create content to attract you so they make money. Some get together for a webinar chat like a Footy Show and spit ball. It’s like watching the WWE. It’s entertainment. Nothing more.
They want you to believe and accept they are the new normal.
Those with some professional experience in product marketing will see through the BS. The un suspecting public view the products on these YouTube channels as legitimate reviews. The majority are actually not. They are un solicited. These are not newspapers or magazines who have a legal counsel to oversee the legitimacy of a review before it’s published. Litigation if the process of sorting out a dispute before it goes to court. Thats normal in the real business world.
The normal review process is that either a registered online publication or magazine will contact the manufacturer or visa versa and reach an agreement to review the product. The manufacturer sends the product with a full editorial of fact checked information for review . The reviewer will confirm the product is functioning correctly with the manufacturer. The reviewer sends the completed review to the manufacturer to be fact checked before publication. The review itself can’t necessarily be changed. In the case of a technical review it’s often done independently of the reviewer. The reviewer is a professional journalist with a long experience in the industry on the process of reviewing a product. The reviewer should have no influence over the technical testing.
I myself used a public relations professional for over a decade to organise and manage the above. Attempting to deal with an online YouTube channel is a very risky move.
The product reviews on this site are legitimate.
https://www.stereonet.com/au/
I did look at the coverage on several channels. It’s gone viral because they want you to watch it. It makes them money.
I don’t look at these online talk feasts. I was searching for something else and l saw the drama. The best place to work out if a loudspeaker is for you is a product dealer who will assist you in your evaluation.