Sometimes we like to read about things we already know...just to confirm what we already believe. Blasphemy on an 'audiophile' site but, common knowledge here.
I found this article interesting nonetheless:
Roger Russell – a former engineer and speaker designer for McIntosh Labs – describes the introduction of expensive speaker wire brands, and critiques their performance in his online essay called Speaker Wire
http://www.roger-russell.com/wire/wire.htm
p.s. I suppose this is a little dig at the "other half" but, I still can't figure out what audiophiles hear??