Arnold Wolf has to be credited with some of the most
significant and varied contributions to the ultimate success of JBL.
Wolf was President of JBL from 1969 to 1979. He will
be the first to tell you that JBL's success during his tenure was not
the accomplishment of any one person. Dr. Sidney Harman, as head of
JBL's new parent company Jervis Corporation, provided the vision and
strategic direction that placed JBL on the path to market supremacy. As
President, Wolf was ably assisted by Irving Stern (Vice President,
Marketing), Sterling Sander (Vice President, Operations), Albert
Schwartz (Vice President, Manufacturing) and many other talented people.
While Wolf assumed the presidency of a company that
had a reputation for state-of-the-art products, it was still focused on
niche markets. On the consumer side, JBL was primarily known for its
high end speaker systems and components. It had yet to establish a major
presence in the mass markets. In the professional arena, their movie
industry and studio products were well regarded, but the dominant
company remained JBL's arch rival, Altec Lansing.
All of this was to change by the end of Wolf's tenure
at JBL. As an example, by 1977, Billboard Magazine published a survey of
the studio market that showed more studios employing JBL monitors than
all other brands combined. The consumer L100 had been introduced and
rose to become the most successful loudspeaker ever developed to that
time. JBL became THE name in sound reinforcement, supplying equipment to
such high profile events as the original Woodstock and Watkins Glen rock
festivals.
Presiding over such a remarkable transition is
accomplishment enough, but it doesn't begin to document the
contributions of Arnold Wolf. Nor does it capture the multifaceted and
multitalented nature of this man. How else do you describe a man who
began as a juvenile radio actor, was formally trained in theatre arts,
made an initial career as a drama director, transitioned to a career in
industrial design, played a key role in the design of the JBL Paragon,
designed JBL's corporate logo, and then went on to become President of
the company. If the story of this man sounds intriguing, read
on.........